ON PAGE SEO

 ON PAGE SEO

On-page SEO also known as on-site SEO, is the practice of optimising website and their content to help them to rank higher on search engines and attract more visitors.  On-page SEO refers to the optimisation of both the content and HTML code of the website.


On-page SEO helps the search engine understand your website’s structure, this helps google to crawl and index your website pages.


On-page SEO is like topping on the pizza. To get more benefits from on-page SEO, you should have accurate and high-quality content that matches with the intent of keywords.


Do you want to rank your website by doing on-page optimization? Then this blog is for you


WHY DO YOU NEED ON-PAGE SEO?


On-page SEO is important because search engine uses keywords and other on-page seo elements to match the users search queries. This helps to increase organic traffic and ranking higher in search engines. Because it provides website data for both users and bots.


In other words, this is not just about optimising and publishing your website. This involves ranking, increasing traffic and creating awareness for the users, so it is important to optimise your website for Google and other search results.


ON-PAGE SEO TECHNIQUES

Now you have completely understood the importance of on-page SEO, it is time to focus on optimization. Before entering into the process you must verify what are the places that you need to optimise. For this must do some on-page SEO audit. 


ON PAGE SEO AUDIT

An On-page SEO audit helps to identify the issues with your website content and technical aspects. Here are some key elements that you need to consider for On-page SEO

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    Page speed: Make sure that your web pages loading time is under 2-3 seconds. If the loading speed is more than 5 seconds then your visitors will leave your website.

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    Mobile friendly: Ensure that your website is mobile friendly because most of the users are come from mobile.

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    Duplicate content: Check the duplicate content which will create a negative mark on your website.

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    Broken link: Utilise the tools to find broken links because it will completely affect the website performance.

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    Backlinks: Backlinks are very important for your website. So it is important to know that where your backlinks are coming from.

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    Internal links: It is very important to check that all your internal links are working properly on the website


Ultimate guide to on-page optimization

After doing the On-page SEO audit, you will have a clear understanding of the on-page structure of your website. Then you can follow the common SEO Techniques


  1. Include relevant Targeted Keywords

  • After identifying the primary keywords for your web pages, you should add that keyword on the meta title, meta description, url, H1 and first paragraph on your web pages.

  • Then include your targeted keywords within the key elements of your web pages (examples: subheaders, alt text, and paragraphs)

  • Don’t use the same keywords for more than 5 times on a particular page because it will affect the website quality 

  1. Use Structured header tags

  • HTML tags help the search engines to understand the content and algorithm of your website.

  • Always remember to use one H1 per page, then highlight the main headings as H2 and subheadings as H3 followed by them you can arrange the header tags.

  • This helps the user and bot to understand the content easily.

  1. Meta tags

  • Add your primary keyword on the meta title and meta description.

  • Always remember to use less than 70 characters on meta title and upto 160 characters on meta description.

  • Remember to write an engaging meta description. Because this convinces the users to click on our website.

  1. URL Friendly

  • Always remember to use short and descriptive url.  

  • Adding the main keyword to the url will make the users will build trust in your website. So we recommend to use the keyword on url slug.

  • Do not use the date on the url slug.

  1. Internal links 

  • Internal links help the search engine to find all pages on your website.

  • This helps the users to navigate the whole website and find the information easily.

  • This also helps to pass the authority between your website pages. Ensure that it will not increase the domain authority but they will pass down the page authority of your website.

  • Internal linking also helps to rank other pages of your website.

  1. Image optimization

  •  Image optimization is the process of resizing the high quality images. This helps to improve your website performance.

  • This facilitates the users to view on various devices easily.

  1. Schema markup

  • Markup data makes our website to provide more detailed information to the search engines.

  • Schema markup helps to rank your page on SERP features.


Implementation of your On-page SEO plan

             After analysing all the elements of on-page seo, include them into your SEO plan. This may take upto weeks to complete but it is worth when you see the results of your work.

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